Who Rules the Roost? A Look at the Global Poultry Feed Market in 2024

In the rapidly evolving agricultural landscape, the poultry industry remains one of the most dynamic and essential sectors globally. With rising demand for eggs and poultry meat, feed manufacturers play a crucial role in ensuring high-quality nutrition for livestock while maintaining sustainability and cost-effectiveness.

A recent report from Pristine Market Insights sheds light on the global poultry feed market share by company in 2024, offering a valuable look at which players are dominating this vital supply chain. Let’s break down the top companies and what their market share tells us about the state of the poultry feed industry today.

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🐔 Top Poultry Feed Companies Globally (2024)

1. Charoen Pokphand Foods PCL – 16.6%

Leading the global market is Thailand-based Charoen Pokphand Foods (CPF) with an impressive 16.6% share. CPF’s vertically integrated agribusiness model—from feed production to poultry farming and food processing—has enabled it to maintain dominance in both domestic and international markets.

2. Cargill, Inc. – 15.2%

American agribusiness giant Cargill comes in a close second with 15.2% market share. With a strong presence across continents, Cargill’s research-driven approach to animal nutrition continues to set standards in feed efficiency and livestock health.

3. Archer Daniels Midland Company (ADM) – 12.6%

ADM continues to expand its global footprint with a 12.6% share of the poultry feed market. The company has invested heavily in advanced feed technologies and sustainability initiatives, contributing to its solid performance in 2024.

4. New Hope Group – 10.4%

China’s New Hope Group, a major player in Asia, holds 10.4% of the global market. The company's focus on innovation and tailored nutrition solutions has helped it grow rapidly across developing markets.

5. Nutreco N.V. – 9.1%

Based in the Netherlands, Nutreco is recognized for its scientific approach to animal nutrition and sustainable practices. Its 9.1% share reflects its strong presence in Europe and growing influence worldwide.

6. Land O’Lakes, Inc. (Purina Feed) – 8.7%

Land O’Lakes, through its Purina Animal Nutrition brand, holds 8.7% of the market. Known for its quality livestock feeds and deep-rooted farmer network in the U.S., it remains a reliable choice for poultry producers.

7. De Heus Animal Nutrition – 7.3%

Dutch-based De Heus continues to grow its presence globally, accounting for 7.3% of the market. With a commitment to quality feed and international expansion, De Heus is becoming a household name in animal nutrition.

8. ForFarmers N.V. – 6.2%

Another Dutch entrant, ForFarmers, holds 6.2% and is known for its focus on efficiency, sustainability, and digital farming technologies tailored for poultry production.

9. Alltech Inc. – 5.1%

U.S.-based Alltech specializes in feed additives and animal health, making up 5.1% of the poultry feed market. Their innovation in organic trace minerals and probiotics sets them apart from traditional feed makers.

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📊 The Rest of the Market: “Others” – 9.8%

Smaller regional producers and niche feed manufacturers collectively hold 9.8% of the market. These companies often serve localized needs and offer specialized or organic feed solutions, especially in developing regions and premium markets.

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🐓 Key Trends Shaping the Poultry Feed Market in 2024

1. Sustainability is Non-Negotiable
   With increasing consumer demand for eco-conscious farming, companies are reducing the environmental impact of feed production through innovations in raw material sourcing and waste reduction.

2. Digitalization of Poultry Farming
   Feed manufacturers are investing in digital tools and precision nutrition systems to optimize feed conversion ratios (FCR) and improve poultry health outcomes.

3. Rise of Antibiotic-Free Feeds
   The shift toward antibiotic-free and organic poultry products has led to the development of functional feeds fortified with probiotics, enzymes, and natural additives.

4. Global Expansion of Asian Giants
   Companies like CPF and New Hope are aggressively expanding into emerging markets in Southeast Asia, Africa, and Latin America, challenging long-established Western players.

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📌 Conclusion: A Market in Full Flight

The global poultry feed market in 2024 is competitive, innovation-driven, and increasingly sustainable. With leaders like CPF, Cargill, and ADM commanding nearly half of the market, and rising stars like De Heus and Nutreco making strong moves, the landscape is both stable and dynamic.

For poultry farmers, investors, and agri-tech companies, aligning with forward-thinking feed providers is crucial for long-term success. As the demand for poultry continues to soar, feed manufacturers will remain at the heart of delivering safe, nutritious, and affordable protein to the world.