MMPC–007 : BUSINESS COMMUNICATION (December 2024 Question Paper)

 No. of Printed Pages : 3 MMPC–007

MASTER OF BUSINESS ADMINISTRATION (MBA) / MASTER OF BUSINESS ADMINISTRATION IN BANKING AND FINANCE (MBF)

Term-End Examination

December, 2024

MMPC–007 : BUSINESS COMMUNICATION

Time : 3 Hours Maximum Marks : 100

Weightage : 70%

Note : Attempt any five questions. All questions carry equal marks.

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1.

Discuss the process of communication with special emphasis on the Shannon–Weaver Model.

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2.

(a) Distinguish between downward communication and upward communication.

(b) Explain the concept of the Gang Plank in communication at the workplace. Discuss its advantages and disadvantages.

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3.

Explain the different types of verbal communication with suitable examples.

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4.

How can managers resolve conflicts at the workplace? Explain with suitable examples.

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5.

What do you understand by a Research Report? Describe its features with the help of suitable examples.

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6.

What are the two prominent skills required for effective reading? Explain them with suitable examples.

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7.

Distinguish between a Video Résumé and a Curriculum Vitae (CV). Explain the significance of both with respect to communication for employment.

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8.

(a) Describe the various messaging tools that can be used for different types of communication.

(b) Distinguish between rich media and lean media, giving suitable examples.

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