MMPC–006 : MARKETING MANAGEMENT (December 2025 Question Paper)

 No. of Printed Pages : 5 MMPC–006

MANAGEMENT PROGRAMME (MP) / MASTER OF BUSINESS ADMINISTRATION IN HEALTH CARE AND HOSPITAL MANAGEMENT (MBAHCHM) / MASTER OF BUSINESS ADMINISTRATION (LOGISTICS & SUPPLY CHAIN MANAGEMENT) (MBALS) / MASTER OF BUSINESS ADMINISTRATION (CONSTRUCTION MANAGEMENT) (MBACM)

Term-End Examination

December, 2025

MMPC–006 : MARKETING MANAGEMENT

Time : 3 Hours Maximum Marks : 100

Weightage : 70%

Note :

(i) Attempt any three questions from Section A.

(ii) Section B is compulsory.

(iii) All questions carry equal marks.

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Section—A

1.

(a) Describe the stages of the consumer buying process and explain the significance of each stage for a marketer.

(b) What are the key characteristics of organizational buying behavior and how do they impact the marketing strategies of a B2B company?

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2.

(a) How do the marketing mix decisions differ significantly between the introduction and decline stages of the product life cycle? Provide specific examples for each element of the marketing mix.

(b) Analyze the role of packaging as a silent salesperson, discussing its functions beyond mere protection of the product.

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3.

(a) As a distribution manager, you have identified a significant conflict between your company and its wholesalers. Explain the potential causes of this conflict and propose a strategy for its resolution.

(b) What are the steps of the selling process? Explain the importance of each step with suitable examples.

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4.

Write short notes on any three of the following:

(a) Cost-plus Pricing vs. Value-based Pricing

(b) Digital Marketing

(c) Classifications of Consumer and Industrial Products

(d) Steps of the Marketing Research Process

(e) Importance of Green Marketing

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Section—B

5.

Oleswift is a new entrant into the rapidly expanding electric vehicle market. While many companies focus on high-end electric cars, Oleswift has identified a significant gap in the market for affordable, reliable, and stylish electric cars.

The company has developed a new line of cars, the "Swift Urban", and has hired you as a marketing consultant to develop a launch strategy.

Questions :

(a) How will you segment the potential market for the Swift Urban car?

(b) Which specific segments will you target and why?

(c) What is your positioning strategy to make the Swift Urban stand out from the competition?

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