MMPC–006 : MARKETING MANAGEMENT (June 2025 Question Paper)

 No. of Printed Pages : 3 MMPC–006

MANAGEMENT PROGRAMME (MP) / MASTER OF BUSINESS ADMINISTRATION IN HEALTH CARE AND HOSPITAL MANAGEMENT (MBAHCHM) / MASTER OF BUSINESS ADMINISTRATION (LOGISTICS AND SUPPLY CHAIN MANAGEMENT) (MBALS) / MASTER OF BUSINESS ADMINISTRATION (CONSTRUCTION MANAGEMENT) (MBACM)

Term-End Examination

June, 2025

MMPC–006 : MARKETING MANAGEMENT

Time : 3 Hours Maximum Marks : 100

Weightage : 70%

Note : Attempt any three questions from Section A. Section B is compulsory. All questions carry equal marks.

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Section—A

1.

(a) Distinguish between selling and marketing in the present context.

(b) Elaborate the detailed elements of the marketing mix with suitable examples.

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2.

(a) Discuss the basis of segmenting the market for:

    (i) E-vehicle

    (ii) Smart Phone

(b) Discuss the process of organisational buying.

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3.

(a) What are the brand strategies available to a firm? Examine their specific advantages and disadvantages.

(b) How do the stages of the Product Life Cycle (PLC) affect the pricing of a product? Explain.

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4.

(a) “The retailing landscape has changed drastically with the advent of the digital age.” Examine the statement with suitable examples.

(b) Examine the strategies adopted for product modification in rural markets with suitable examples.

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Section—B

5.

Describe the attributes of physical evidence in the case of a Bank and a Restaurant. Examine the role of their service personnel. How can customers influence other customers in these service organisations?

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