In recent years, plant-based diets have surged in popularity, driven by growing awareness around health, sustainability, and animal welfare. Among the products gaining the most traction are plant-based burger patties, which are transforming what it means to enjoy a meatless meal. As we step into the final quarter of 2024, it's clear that several major players are dominating this competitive and fast-evolving industry.
The Global Market Landscape
A recent market study by Pristine Market Insights reveals the global market revenue share of plant-based burger patty companies in 2024, highlighting the top contenders in this booming sector.
🥇 1. Beyond Meat – 18.1%
Topping the list is Beyond Meat, holding a commanding 18.1% of the global market share. Known for its close replication of the taste and texture of beef, Beyond Meat continues to lead innovation and expand its reach through retail, foodservice partnerships, and international markets.
🥈 2. Impossible Foods – 15.2%
Not far behind is Impossible Foods, capturing 15.2% of the market. Its signature ingredient, heme, gives the patties a unique meat-like flavor that has earned a strong following. Their expanding global footprint and partnerships with fast food chains have bolstered their growth.
🥉 3. Kellanova (MorningStar Farms) – 10.1%
A long-standing name in vegetarian foods, MorningStar Farms (now under Kellanova) secures the third spot with 10.1%. Their wide range of plant-based products and established reputation have helped maintain their stronghold in the market.
Other Key Players:
- Nestlé has successfully tapped into the plant-based trend with its Garden Gourmet line, appealing to European markets in particular.
- Known for a broad array of meat alternatives, Gardein continues to grow, particularly in North America.
- Canadian-based Lightlife has built its reputation on clean ingredients and innovation in the plant-based protein sector.
- Famous for its use of mycoprotein, Quorn holds a steady share, especially in the UK and parts of Europe.
- A fast-rising brand under Unilever, the Vegetarian Butcher is gaining momentum with bold branding and sustainable values.
- Interestingly, even traditional meat giants like Tyson have entered the fray, reflecting the mainstream appeal of plant-based options.
- Known for organic and vegetarian meals, Amy’s focuses on wholesome ingredients and maintains a niche yet loyal customer base.
- Others – 16.0%
- A significant portion of the market (16%) is made up of smaller or emerging brands, showing that innovation and entrepreneurship remain vibrant in this space.
What’s Driving the Growth?
Several factors are pushing the demand for plant-based burgers:
- Health consciousness: More consumers are looking to reduce red meat consumption.
- Environmental concerns: Plant-based options are generally more eco-friendly.
- Improved taste & texture: Today’s plant-based burgers are more convincing than ever.
- Increased accessibility: Availability in grocery stores and fast-food chains is at an all-time high.
The Road Ahead
With consumer interest continuing to grow and major food corporations investing heavily in R&D, the plant-based burger market is expected to evolve further. Expect innovations around clean-label ingredients, price parity, and even hybrid products combining plant-based and cultured meats.
The plant-based revolution is here to stay—and it’s reshaping our plates, one burger at a time.
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